LEPL - Zurab Zhvania School of Public Administration

Ministry of Education and Science of Georgia

Political Public Relations

LEPL Zurab Zhvania School of Public Administration offers a short-term training course in political PR. The course is designed for individuals working in public, private and civil sectors who are willing to receive practical knowledge about how political image is created.

The course aims at providing listeners practical knowledge about how political image is created. Also, with provided theoretical knowledge, students will learn about up-to-date approaches, while practical knowledge helps them produce all the necessary methods for creating political image: working out messages and slogans, defining strategies, working in focus groups, working out politics on every occasion, appropriate usage of communicating means in verbal and non-verbal communication, creating an image of a leader. Listeners will learn about all the necessary technology while going through concrete examples.

  • Features of PR in politics; How an issue is identified in the field of public relations;
  • Leadership pyramid;
  • Creating messages, writing releases, analysis, choosing strategies and planning, event management. Composing documents regarding relations with public and defining and managing communication channels;
  • Image creation technologies;
  • Work in focus groups;
  • Collecting psycho graphic data from the site;
  • Political systems and ideologies.

Course duration:  3 days


Course size:  18 hours


Course language:  Georgian

1. Interested individuals wanting to enroll in the course can register at the following link:  http://www.zspa.ge/registration

2.  Participants will also have to provide the following documents for registration:

a) Copy of Electronic ID Card

b) Notice from the workplace (if applicable)

c) Representatives of national minorities are required to present documents that prove their efficiency in the state language at the B1 level. If a participant is not in possession of such a document, the individual will have to pass an appropriate language assessment exam.

GEL 50 (per day) - Includes only the course.

GEL 80 (per day) - Includes the course, hotel accommodation and full board.

A contract will be signed between the parties before the commencement of study.

The bank requisites are as follows for the payment of the tuition fee:

Banking code:  TRESGE22

Recipient:  LEPL Zurab Zhvania School of Public Administration

Payment account:  7 0769 7119